67 must-follow Twitter accounts for PR pros and newbies


The PR industry can be a confusing place when first starting out – but following the right PR professionals on Twitter opens up a whole new world of hints, tips and in-depth knowledge about the business.

In this, my first ever crowdsourced piece of research, I’ve named 67 must-follow Twitter accounts for PR students (and professionals, too) – as suggested by the very kind (and knowledgeable) people in my Twitter network.

I apologise now for missing out potentially thousands of great accounts – but this list is based purely on recommendations received after I made a plea for help on Twitter last week!

PLEASE feel free to add further suggestions in the comments section – and I’d love to hear some suggestions for PR blogs as well. Congrats to all on this list – you have all given me PR inspiration.

So, in no particular order AT ALL:

Perfect to inspire and inform PR students and professionals:

@ConorMcGrathPR – Lecturer in PR and Lobbying @UlsterUni. Great tips for PR students.

@wadds – Stephen Waddington: partner @KetchumPR. Packed with PR news, hints and tips.

@Hallmeister – Sarah Hall: @CIPR_UK President-Elect 2017. Great for PR trends and blog ideas.

@behindthespin – Richard Bailey editor of Behind the Spin. Wide range of PR news, views and tips.

@AllthingsIC – Rachel Miller: Consultancy director/blogger. Tweets packed with PR ideas.

@HelReynolds – interesting mix of communications photos, PR news and PR links

@GoooRooo – Sarah Stimson: chief exec @PRstarsTB. Huge/helpful range of Tweets about PR.

@KeithLewisComms#InternalComms at Zurich Insurance. Lots of links to PR news and views.

@michaelwhite1 – Digital account director at @lansonslatest. PR tweets, tips, blogs and hints.

@Jenny_Sanchis  – works @UKPrimeResearch. Great for blogging ideas and PR tech tips.

@markwallcomms – Mark Wall Communications. Packed with PR blogs, features and ideas.

@ariannewills – Winner of #bestPRblogs 2016. Jam-packed with PR tips/blog posts.

@MGreer_PR  – PR columnist for @TheDrum. Wide variety of PR-based tweets.

@RobBrown –  Author of Public Relations and the Social Web. Lots of PR tips and ideas.

@jasonmackenzie – President @CIPR_UK and lecturer @BCUmedia. Serious/humorous PR tweets.

@AM_LaceyPR – Anne-Marie Lacey: Social media MA lecturer at Sunderland University and PR director at @Filament_PR. Top tips for PR newbies.

@CIPR_UK – endless supply of great PR material, including blog links, news stories and PR trends.

@prconversations – Collective global public relations site, reflecting a wide variety of PR voices.


Perfect for PR hints and tips:

@Spinwatch – Public interest reporting on PR, lobbying and power networks.

@eacdonline – Network for communicators across Europe – with PR posts to prompt discussion.

@PRUKDistilled – “A bot finding tweets the UK PR Community is reacting to” – excellent resource.

@lissted – A Social Listening rather than PR account – good for finding/following trends.

@eightytwenty – Digital centric communications agency – good for global roundups.

@pisarose – Content marketing hints and tips.

@WordStream  – Marketing software and free Social Media tools for PR people.


PR practitioners:

@RodCartwright – Director of Ketchum’s Global Corp & PA Practice. PR/reputation/politics tweets.

@rijsmith – Editor of Influence – the mag from @cipr_UK. Journalism/PR/blog tweets.

@Padsky – Head Comms, Peninsula Petroleum. Very active on Twitter, with interesting PR views.

@EmmaJ70 – HE marcomms professional with interest in education, PR, social media.

@AlexMyers – Founder & CEO at @ManifestLDN. Tweets a mixture of PR ideas and campaigns.

@aCupOfLee – Ex-pat Irish content marketing/author. Tweets feature PR hints, tips and blogs.

@telecomtails – Kevin Taylor: owner of Robertson Taylor PR. PR/politics/football posts.

@greenbanana – Heather Yaxley: public relations educator with mix of PR/public affairs/blog posts.

@CatMTurner – Head of Consumer Services PR for the Co-op. Mix of personal and PR Tweets.

@seanearley – Digital Creative Director @NewSlangIE. News/political/digital links.

@AlpineJoeJoe – Founder and creative director of @HelloRomans. Mix of sport and PR posts.

@PRCAIngham – Francis Ingham: director general @PRCA_UK. PR tips, retweets and news.

@andymturner – “Piffle-free” posts on marketing, PR, reputation, comms and social media.


Academic PR:

@AcademyKev – Co-founder of @pracademy. Great source of academic PR hints, tips and features.

@GregsAnne – Professor Anne Gregory: Author and former CIPR President. Excellent PR posts (and really helpful if you have a PR query too!).

@i_kostopoulos – Head of PR & Journalism at Leeds Beckett University. Blogs, news and PR posts.

@DrJonWhite – Management and public affairs consultant. Quality news/political posts.

@museumofpr – US-based PR educational institution offering tips to PR newbies and professionals.

@sequins16 – Diane Green, PR lecturer at Sunderland University. Tweets on wide range of PR issues.

@ByNeilMac – Neil Macfarlane, journalist and lecturer. Journalism/political/sports tweets.


Perfect for PR fun:

@DearPR – A fun US-based account featuring tweets from journalists grumbling about PR peeps.

@prbants – Packed full of #prfails, as well as hints and tips for PR newbies.

@commscartoons – A fun account packed with PR/comms doodles.

@RichLeighPR – Rich changed his name to Public Relations (really!) and founded @Radioactive_PR.

@thatmarkperkins – Fun tweets from creative director of @mhpbrand @EngineLondon.

@FeilimMac – A PR cog in the Paddy Power marketing team – lots of Irish/jokey tweets.

@MarkBorkowski – Publicist, strategist and Tweeter of satirical posts – about PR and world news.

@10yetis  – Andy Barr: Head of @10yetisdigital agency. PR/satirical posts.

@Matt_Muir – Freelance communications consultant with an eye for witty/weird PR tweets.

@itsjamesherring – Co-founder of creative comms agency @taylorherringUK. Comic/PR tweets.

@danslee – Co-founder of @comms2point0 and @commscamp. Posts to put a smile on your face!


Perfect for news and PR views:

@Cam_CommsGuy – Ex-Apple PR guy. PR and employee communications news and views.

@prweekuknews – Excellent source of PR news and views.

@betonykelly – Engagement specialist @beisgovuk and campaigns to help those whose stammer.

@shelholtz – interesting mix of US-based news, PR views and digital comms tips.

@Vuelio – links to PR blogs, news and views.

@wonky_donky – Director Tech & Innovation @MCSaatchiPR. Thought-provoking posts on PR/news.

@maxtb – Max Tatton-Brown. Founder Augur Communications. Excellent digital posts.

@stellabayles – Author of PRs Digital Resolution. Posts useful for PR hints and tips.

@crystal23tipps – Communications Team Leader in #localgov. Mix of personal/PR posts.

@GeorgeTrefgarne – excellent source of serious issues links.

@KingofSW6 – sporting, political and news discussions.


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